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Newport Beach
Eleven Years
Prax Cruz
In the end, it is not about us, it is about the client looking good and getting results.
Music, art, other designers, friends, fashion, everyday things and Frank Lloyd Wright architecture.
A studio with an ocean view
"Outta my way life obstacles"
–Homer J. Simpson
Apocalypse Now
Burritos
Prax Cruz is a graphic designer and principal of Plush Cadillac Designs, a boutique design studio located in Newport Beach, California. Prax has worked in the design and advertising field for more than 10 years and has worked with some of Orange County's top agencies.
Prax started Plush Cadillac Designs (aptly named after a black 1964 Cadillac Fleetwood he once owned) in 2006 to help small- to medium-sized businesses better communicate with their customers. Increased sales and higher quality branding lead to sales growth, but Prax has an even wider vision. The designer also educates his clients and the public on the power of design. Prax strongly believes that cohesive, planned design is the primary means businesses share vision and build relationships. Good design turns simple commodities into desirable objects.
